Principles of PersuasionĀ®

Principles of Persuasion® - 25 & 26 May 2017

Trainer: Adrian Chong

“Tom Peters owns ‘excellence’, Malcom Gladwell owns ‘tipping’, Geoffrey Moore owns ‘chasm’, and Robert Cialdini owns ‘persuasion’.  -GUY KAWASAKI


It’s a well-kept secret that an entire science is devoted to how people are persuaded. There is a science that has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

The success of leaders, executives, managers, and salespeople is measured by their ability to accomplish goals. Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose. We live in a world where those who are the most persuasive are the most prosperous. How successful you are in your professional and personal life depends on your ability to influence others.

What is the Principles of PersuasionÒ Workshop?

Based on Dr Robert Cialdini’s seminal book, Influence: Science and Practice, the two-day workshop brings together more than 70 years of the best research on persuasion and influence to help you implement them effectively to your advantage.  It demonstrates how to ethically apply the six Principles of Persuasion to produce lasting change and avoid common influence traps. The Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.

The Principles of PersuasionÒ Workshop is facilitated by a Cialdini Method Certified Trainer (CMCT) who has been through a rigorous process of selection, training and certification by Dr Cialdini personally.

“These were two days extremely well spent. This workshop is the perfect mix of theory and practice—big ideas and real-world application.”

– Daniel Pink, NY Times Best-selling Author of Drive: The Surprising Truth About What Motivates Us

New York Times Bestseller - Influence: The Psychology of Persuasion

Dr. Robert Cialdini published the results of his research is his ground-breaking book, Influence: The Psychology of Persuasion which became a New York Times Bestseller and now has been re-printed in over 30 languages and over 2 million copies sold.  Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” 

Who is Dr Robert Cialdini?

Dr Cialdini is a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and a visiting scholar at Stanford University.  He is also a NY Times Bestselling author and is recognized worldwide as an expert in the areas of compliance, persuasion and negotiation. 

 Who Should attend?

 - Senior management and business heads

 - Business owners

 - Business development professionals 

 - Sales and marketing professionals

 - Compliance professionals

 - Change agents 

 What you will learn?

 - Use the Six Universal Principles of Persuasion in entirely ethical ways so as to ensure mutually-profitable, long-lasting partnerships with others

 - Deploy scientific evidence (instead of guesses and hunches) to advance their influence

 - Recognize and resist unethical influence attempts

 - Understand the conditions and situations where each Principle works best and when and how to combine the principles for greatest effectiveness

 - Identify the elusive, but potent Moments of Power in any situation, when others will be most receptive to their message

 - Identify which Principles to use to forge new relationships, repair damaged relationships and cultivate trusted relationships

 - Identify which Principles to use in times of uncertainty

 - Identify which Principles to use to move others from the point of merely agreeing with their message to acting upon it

Course Fee:

CFA Singapore member price : S$1,580nett (Standard fee)

Non-member price : S$1,680nett (Standard fee)

Please email for more details

Download course brochure here      |      Click here for our CFA Singapore official webpage

Adrian Chong - Principal Consultant, EREVNA Leadership

Adrian Chong brings more than twenty-five years of experience in training, sales, general management and entrepreneurship to Erevna Leadership. Specializing in team and organizational effectiveness, Adrian helps individuals, teams and organizations achieve bottom-line results and become measurably more vital. Adrian is a Certified Trainer in Drive WorkshopTM, Crucial ConversationsĀ®, Crucial AccountabilityTM, Change AnythingTM and Influencer TrainingĀ®. He is also a Certified Practitioner in Prosci Change Management and Kirkpatrick Bronze Level. He has extensive experience teaching these critical skills to organizations ranging from government institutions to global corporations in the Philippines, Singapore, Hong Kong, Malaysia, Thailand, India, Indonesia, China and Japan. Some of the organizations he has worked with are Bank of America Merrill Lynch, Citibank, AIA, DBS Bank, Roche, Oracle, Cisco Systems, SingTel, PUB, NUS, MINDEF, Ministry of Social and Family Development and the Ministry of Education. Adrian received his Master of Industrial and Organizational Psychology and Management of Human Resources from Baruch College, City University of New York and was selected to the Beta Gamma Sigma Honor Society for his academic achievements. He also earned his Bachelor of Business Administration from the National University of Singapore and holds an Advanced Certificate in Training and Assessment.

Thursday, May 25, 2017-
Friday, May 26, 2017

09:00 a.m.-05:00 p.m.

Hotel Jen, Tanglin
1A Cuscaden Road, Singapore 249716

Adrian Chong

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